Develon's second European dealer conference took place in Rome in late February 2026 and focused on continued growth. The company typically organizes this conference once every two years. The previous edition, also the first under the Develon brand name, was held in Valencia in 2024.
A total of 186 people participated in the meeting in Rome, including 125 employees from 66 dealers in 24 different countries. In addition, five members of the management team of HD Construction Equipment from Korea were present, as well as employees from various departments of Develon in Europe.
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The two-day conference offered Develon dealers an excellent opportunity to meet colleagues from their own region and from across Europe. In addition, Develon employees had the opportunity to speak with one another and exchange experiences. Rome, the Eternal City, provided an exceptional backdrop for the conference. As a global hub where history, culture, and progress converge, the city offered an inspiring environment for exchanging ideas and celebrating successes.
This year's meeting at the Crowne Plaza Rome Hotel was opened with a presentation by TK Choi (Executive Vice President of HD Construction Equipment). This presentation provided an overview of global and European business operations. This included information regarding the newly established HD Construction Equipment, global market outlook, sales targets, and strategic business direction. Additionally, the expansion of aftermarket and product support activities was discussed by other executives.
Jayden Lim (Head of HD Construction Equipment Europe/CEO of Develon Europe) subsequently spoke about the company's performance, the introduction of new products, and the continued expansion of company facilities and the dealer network in Europe.
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Since the last European dealer conference, significant developments have taken place, including the opening of Develon's new Parts Distribution Center (PDC) in Boom. This represents an important step in the company's strategy to improve customer service and accelerate growth in the European market.
The new Belgian PDC features a storage area of 24,000 m² and a stock of 47,000 items. It is designed to bring service closer to customers and enables Develon to respond more quickly to the diverse and changing demand in the European construction machinery market. Develon also opened a new in-house store in Germany and established Develon Deutschland in Mannheim to establish a new strategic base in the country.
In addition, Develon has opened a new Customization Center in Antwerp, which serves as an integrated center for machine modifications within the EU. This facility was established to configure and deliver machines to the European market faster and more efficiently. It enables machines to be prepared and set up according to specific customer requirements, thereby improving both response speed and the overall service level.
Another Customization Center was recently opened in Southampton, which operates in the same way as the Antwerp location. This marks a new milestone in a busy and successful two-year period.
In addition to developing the Develon brand in Europe, the company continues to develop innovative technologies that shape the future of the construction industry and the way of working. Over the past two years, Develon has strengthened its position with a new product line, including the launch of 24 new models, culminating in the successful introduction of the Series 9 smart crawler excavators.
For more information about Develon: visit the Develon website: click here.
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